UK Hirer Orders 50 JCB Hydradigs as launch is huge success

JCB announced today that they received an order for 50 of its innovative Hydradig 110W wheeled excavators from a major UK hirer in only a few weeks after it was launched.

The JCB Hydradig is demonstrated to thousands of visitors at the Bauma show in Munich.
The JCB Hydradig is demonstrated to thousands of visitors at the Bauma show in Munich.

The deal from Kent-based H.E. Services (Plant Hire) was secured at the Bauma construction equipment trade fair in Munich where the brand new product was shown last week for the first time to thousands of international customers. H.E. Services Chairman Hugh Edeleanu visited the JCB show stand to see the Hydradig in action and immediately placed an order, which will be supplied through JCB dealer Greenshields JCB.

JCB Excavator Sales MD James Richardson said: “The response to the Hydradig launch has been fantastic and to win a big order so quickly from a very important UK hirer is overwhelming. We have had a sensational response at Bauma to the Hydradig with unprecedented interest levels.”

Hugh Edeleanu said: “I am hugely impressed with the JCB Hydradig and I see massive opportunities for it in the UK market. It’s not often that a truly innovative product comes along but the JCB Hydradig really does break the mould. The fact that it has been developed specifically for modern construction sites will really resonate with our customers.”

The JCB Hydradig – which goes into production next month – was unveiled to JCB dealers and the press last month and is a completely new, innovative tool-carrying solution, which is set to radically change the way in which modern construction projects are undertaken, particularly in congested urban environments and on busy road networks. The machine has been developed to have the best visibility, stability, mobility, manoeuvrability and serviceability.

Founded in 1972, H.E. Services is based in Strood and runs a fleet of more than 3,500 items of plant which are offered for hire nationwide form 12 strategically located depots. The company’s fleet includes excavators from 1.5 to 45 tonnes, telehandlers, dumpers and rollers.